Booking Engine for Hotels | Channel Manager for Hotels

Booking Engine for Hotels | Channel Manager for Hotels

How to get more direct bookings at your hotel

It is certain that OTA services have been proven beneficial on a large scale. However, it is also important to put an effort for increasing revenues by attracting more direct bookings. There is various plus points of direct bookings, such as:

  • Enhancement in brand image
  • Build up a strong group of loyal / regular customers
  • Avoid paying commissions to OTA service providers

Following are some practices for improving direct bookings simultaneously along with OTAs:

  1. Offering discounts and add-ons for selective / targeted audience:

OTAs do not allow offering deals publically. However, they will allow you to do it for selective group of customers. Running a loyalty program would help to keep customers coming back and book in your hotel in future. Free drinks, gift cards, discount on meal are some other options.

  1. Have a good website:

Website representing your hotel must be free from poor graphics, grammar and spelling mistakes. These would easily put people down quite quickly. Other than visual and content, navigation of your website must be smooth and user friendly. On payment page of your website, there must be some most widely used payment methods so no one feel troubled.

  1. Put some efforts in digital marketing:

SEO, PPC and blog post are some of the important techniques in digital marketing.

SEO:  Well optimized site with quality content would fetch organic traffics to your website who are your potential customers.

PPC: Pay per click campaigns would also bring you significant traffic; however, it requires a decent budget to invest.

Blog: Keep your blog updated with latest information. It is important for SEO and also keeps your audience engaged with latest and insight information.

  1. Providing contact details on front desk:

When attracting customers with OTA, you should make sure that next time they visit you through website directly instead of through OTA. For that your front desk is a great tool to use. All information for contacting to you directly should be present there.

  1. Participating in conversations on review sites:

Review sites would help you to get traffic directly to your website rather than through an OTA. Responding to each post positively would keep the potential customers engaged. They would be more comfortable when booking into your hotel. More further steps can also be taken like offering gifts for first bookings, etc.

Tagged:

Leave a Reply

Be the First to Comment!

avatar
  Subscribe  
Notify of

You Might Also Like

Become a Reseller Today
Fill this form and our representative will contact you shortly.
Thank You. We will contact you as soon as possible.
Thank You. We will contact you as soon as possible.
PGlmcmFtZSB3aWR0aD0iNjQwIiBoZWlnaHQ9IjM2MCIgc3JjPSJodHRwczovL3d3dy55b3V0dWJlLmNvbS9lbWJlZC9EUTRYQmdzVzVQTT9yZWw9MCZzaG93aW5mbz0wIiBmcmFtZWJvcmRlcj0iMCIgYWxsb3dmdWxsc2NyZWVuPjwvaWZyYW1lPg==
Let's Talk
Quote us today for a demo
We will never share your data with 3rd parties.
2017 (C) BokingJini inc. All rights reserved.
Subscribe Now
HAVING PROBLEMS ???? Subscribe us today for exciting knowledge articles and offers. Our blog team will keep you regularly update with new trends of the market.
Your Email
     
THANK YOU FOR DOWNLOADING OUR eBOOK.
2017 (C) BookingJini Inc. All rights reserved.
Download Free Hotelier's Guide
Enter your email below and receive the latest copy of ebook
   
Fill this form below to start a 30 day FREE trial of BookingJini's Unique business solution.
Free Trial
Property Name
Start Your 30 Day
free trial today.
Abandoned because of Online Travel Agencies ?
Not Anymore !
Grow direct bookings through your own website with our solutions With our Free Hotel Booking Engine .
Start your Free Trial today
We in social networks:
Manage your all OTAs from one Dashboard.
With our Channel Manager you can manage your all OTAs from one place without login into different Extranets.
2018 (C) All rights reserved.