Setting up promotions on online booking portals is a powerful strategy for hotels to boost occupancy, attract new guests, and increase direct bookings. Well-planned promotions can create urgency, encourage repeat stays, and enhance a hotel’s visibility.
Why Promotions Matter?
- Increases Bookings: Discounts and special deals encourage guests to book faster.
- Enhances Visibility: Promotions help hotels rank higher on OTAs and attract more traffic.
- Boosts Revenue During Low Seasons: Strategic offers help maintain steady occupancy year-round.
- Encourages Direct Bookings: Exclusive deals on official websites reduce dependency on third-party platforms.
Key Factors to Look After
- Offer Seasonal & Limited-Time Discounts: Flash sales and holiday offers create urgency.
- Provide Value-Added Packages: Bundle services like breakfast, spa, or late checkout for better appeal.
- Target the Right Audience: Customize promotions for business travelers, families, or long-stay guests.
- Maintain Rate Parity: Ensure consistency across all OTAs to avoid confusion and build trust.
A well-structured promotion strategy not only increases bookings but also enhances guest satisfaction and brand loyalty—making it an essential part of a hotel’s success on online booking portals.