What is Dynamic Pricing?

Dynamic pricing means adjusting your room rates in real-time based on demand, market trends, competitor rates, seasonality, and booking patterns.

Why It Matters:

Instead of sticking to fixed rates, dynamic pricing helps you sell rooms at the best possible price—higher during peak demand and competitive during low seasons—to increase occupancy and overall revenue.

How to Use It Effectively:

1. Monitor Demand Trends

Track local events, holidays, and booking patterns. Increase prices when demand spikes, such as during festivals, conferences, or weekends.

2. Segment Your Pricing

Offer different rates for different customer segments (corporates, walk-ins, long stays, etc.). Tailor pricing based on their booking behavior.

3. Set Smart Min & Max Rate Limits

Define the floor (minimum) and ceiling (maximum) for your room rates. This protects your brand and ensures pricing stays within profitable limits.

4. Use a Channel Manager

Automate real-time rate updates across all OTAs. With our Bookingjini Extranet, you can easily manage rate changes without logging into each OTA separately.

5. Regularly Review Competitor Rates

Stay competitive. If similar properties around you are increasing their prices, don’t get left behind.

6. Don’t Be Afraid to Charge More

When demand is high and rooms are filling up fast—charge more! Guests are willing to pay a premium for last-minute availability.