OTAs (Online Travel Agencies) bring visibility—but also high commissions. The key isn’t to avoid them but to use them strategically.

Leverage OTAs for reach, especially during low-demand periods, but guide guests to book direct next time with added perks. A well-balanced OTA strategy can increase bookings without eating into your margins.

Quick Tip: Offer value-added benefits (like free breakfast or flexible cancellation) exclusively on your direct website. Always monitor for rate parity to ensure your direct rates remain attractive.