What is Rate Parity?

Rate parity means keeping your room rates consistent across all OTAs and your website. The same room should show the same price everywhere.

Why It Matters:

Builds trust with guests

Prevents OTA penalties

Keeps your pricing competitive

How to Maintain It:

Use a channel manager (like Bookingjini) to sync rates across platforms

Monitor your listings regularly

Add value on direct bookings with perks (not discounts)