FROM THE BOOKINGJINI TEAM
India’s hotel booking landscape in 2025 told a compelling story — one of domestic OTA dominance, rising direct bookings, and a market maturing faster than anyone predicted.
Across thousands of properties on the BookingJini platform, we tracked every confirmed room night to understand exactly where Indian travellers are booking — and more importantly, where hoteliers are leaving revenue on the table.
The headline?
BookingJini Direct entered India’s Top 10 booking channels at #7 — a milestone that reflects a nationwide shift in how independent hotels are rethinking their distribution strategy.
Top 10 Booking Channels — India 2025
WHAT THIS MEANS FOR YOUR HOTEL
1- Go-MMT Group owns domestic India — but at a cost
The Go-MMT Group (MakeMyTrip + Goibibo combined) sits unchallenged at #1 in India’s booking landscape. For most hotels, these platforms are unavoidable for visibility — but at 15–22% commission per booking, dependency is expensive. Use them for reach, not as your primary revenue source.
2- Direct bookings are no longer a nice-to-have
BookingJini Direct entering the Top 10 signals a structural shift. Hotels that invested in a fast booking engine, smart rate strategy, and post-stay follow-up sequences in 2025 are now competing directly with global OTAs — and winning on margin every single time.
3- Agoda is India’s fastest-rising global OTA
Agoda’s jump to #3 reflects surging inbound travel from Southeast Asia and growing wallet share in India’s leisure segment. If your property targets international guests, Agoda connectivity is now non-negotiable for your 2026 distribution plan.
4- Booking.com slipped to #4 — but don’t write it off
Booking.com dropped two places in the India ranking but remains the gateway for premium, business, and international inbound travellers. Properties without Booking.com connectivity are missing a high-value segment that other channels simply don’t reach.
© 2025 BookingJini. All rights reserved.
Data based on anonymised confirmed room night bookings processed through BookingJini’s platform across client properties in India, January–December 2025. Channel rankings reflect booking volume only and do not constitute endorsement of any platform.
You are receiving this because you subscribed to BookingJini’s industry insights newsletter.
