Last-minute bookings—especially from mobile users—are now a huge chunk of hotel revenue. But discounting too steeply can hurt your brand and profit.ast-minute bookings—especially from mobile users—are now a huge chunk of hotel revenue. But discounting too steeply can hurt your brand and profit.

Instead, build a controlled last-minute pricing strategy: attractive, limited-time offers that create urgency without slashing your rate.

Quick Tip: Set up mobile-exclusive deals or geo-targeted offers during the last 24-48 hours. Use your unsold inventory to your advantage—smartly and selectively.