Every guest isn’t the same—and your pricing shouldn’t be either. Guest segmentation allows you to personalize pricing, promotions, and communication based on who’s booking.

Business travelers may value early check-in and Wi-Fi, while leisure guests might care more about breakfast deals and room views. The more targeted your offers, the more likely you are to convert lookers into bookers.

Quick Tip: Use your PMS or CRM to identify top guest segments, and create customized packages or upsells for each group. Personalization drives both revenue and loyalty.