Coupons are a smart marketing tool that helps hotels attract more guests, increase direct bookings, and boost revenue. Offering discounts or special deals through coupons can enhance guest loyalty and encourage repeat bookings.

Why Coupons Matter?

• Drives More Bookings: Discounts encourage guests to choose your hotel over competitors.
• Boosts Direct Sales: Exclusive coupon codes can shift bookings from OTAs to your direct website.
• Enhances Guest Loyalty: Returning guests appreciate special deals and are more likely to book again.
• Promotes Seasonal Offers: Ideal for filling rooms during off-peak periods.

Key Factors to Consider

• Define a Clear Discount Strategy: Offer percentage-based or fixed discounts based on demand.
• Set Expiry Dates: Create urgency to encourage quicker bookings.
• Promote Effectively: Highlight coupon codes on social media, emails, and your website.
• Target the Right Audience: Customize offers for new, returning, or long-stay guests.

Hygiene Factors to Maintain

• Ensure transparency—clearly state terms and conditions.
• Monitor coupon performance and adjust discounts based on success.
• Avoid over-discounting to maintain profitability.

By leveraging well-planned coupons, hotels can attract more guests, increase revenue, and build long-term customer relationships, making them a key part of any marketing strategy.